Optimized Cost per Click in Taobao Display Advertising

Preprint English OPEN
Zhu, Han; Jin, Junqi; Tan, Chang; Pan, Fei; Zeng, Yifan; Li, Han; Gai, Kun;
(2017)
  • Related identifiers: doi: 10.1145/3097983.3098134
  • Subject: Statistics - Machine Learning | Computer Science - Computer Science and Game Theory

Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the advertisers bid for specific spots and target crowds to compete for business traff... View more
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