publication . Preprint . 2006

Levels of Product Differentiation in the Global Mobile Phones Market

Andonov, Stanimir;
Open Access English
  • Published: 31 Jul 2006
Abstract
The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company. The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect.
Subjects
free text keywords: Computer Science - Other Computer Science
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