Marketing Impact on Diffusion in Social Networks

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Naumov, Pavel; Tao, Jia;
  • Subject: Mathematics - Logic | Computer Science - Social and Information Networks | Computer Science - Logic in Computer Science

The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are cons... View more
  • References (13)
    13 references, page 1 of 2

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