CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA

Other literature type, Article English OPEN
Adina Cosma Smaranda; Cristina Fleseriu; Marius Bota;
(2016)
  • Publisher: Juraj Dobrila University of Pula, Faculty of economics and tourism Dr. Mijo Mirković
  • Journal: Review of Innovation and Competitiveness : A Journal of Economic and Social Research, volume 2, issue 1 (issn: 1849-8795, eissn: 1849-9015)
  • Publisher copyright policies & self-archiving
  • Subject: international hotel chains; hotel strategies; marketing mix strategies; international hotel | Technological innovations. Automation | HD45-45.2
    acm: InformationSystems_GENERAL | ComputingMilieux_MISCELLANEOUS

On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strat-egies used by the hotels, belonging to an international hotel chain on the Romanian market. For ... View more
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