publication . Article . Other literature type . 2016

Correlation Between The Penetration Strategies And Marketing Mix Of International Hotel Chains In Romania

Cosma Smaranda, Adina; Fleseriu, Cristina; Bota, Marius;
Open Access English
  • Published: 01 Mar 2016
  • Publisher: Review of Innovation and Competitiveness: A Journal of Economic and Social Research
  • Country: United States
Abstract
On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strat-egies used by the hotels, belonging to an international hotel chain on the Romanian market. For this purpose, a descriptive research was implemented through investigation of all the hotels that are part of an international hotel chain. The research reveals that hotels operate by abiding the norms established by contract. The higher the risk, the investment and control are, the more influence the hotel chain has regarding the pricing strategies. Hotels use their own channels but also the pare...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUSInformationSystems_GENERAL
free text keywords: international hotel chains, hotel strategies, marketing mix strategies, international hotel, Business, Marketing mix, Marketing, international hotel chains; hotel strategies; marketing mix strategies; international hotel, Technological innovations. Automation, HD45-45.2
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