CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA

Other literature type, Article English OPEN
Cosma Smaranda, Adina; Fleseriu, Cristina; Bota, Marius;
(2016)
  • Publisher: Juraj Dobrila University of Pula
  • Journal: Review of Innovation and Competitiveness,volume 2,issue 1 (issn: 1849-8795, eissn: 1849-9015)
  • Publisher copyright policies & self-archiving
  • Subject: international hotel chains; hotel strategies; marketing mix strategies; international hotel | Technological innovations. Automation | HD45-45.2
    acm: InformationSystems_GENERAL | ComputingMilieux_MISCELLANEOUS

On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strat-egies used by the hotels, belonging to an international hotel chain on the Romanian market. For ... View more
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