TARGET CUSTOMER, THE MAIN LINK OF SUCCESS

Other literature type Croatian OPEN
Primorac, Maristela;
(2016)
  • Publisher: University College of Economics, Entrepreneurship and Manage¬ment Nikola Subic Zrinski
  • Journal: Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo,volume 6,issue 1 (issn: 1849-7845, eissn: 1849-661X)
  • Publisher copyright policies & self-archiving
  • Subject: consumer; competition; targeted marketing; traditional relationship | potrošač; konkurencija; ciljani marketing; tradicionalni odnos

Our business success depends on our customers! The customer or the consumer is actively seeking a supplier who can meet their needs. In this way they create a loyal customer who repurchases and is consistent. It should be noted that the requirements of customers increas... View more
  • References (11)
    11 references, page 1 of 2

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