IMPACT OF MARKET ORIENTATION ON INNOVATION OF PRODUCTS AND SERVICES IN CROATIAN COMPANIES

Other literature type Croatian OPEN
Miloloža, Helena;
(2016)
  • Publisher: University of Zagreb, Faculty of Economics and Business Zagreb
  • Journal: Poslovna izvrsnost : znanstveni časopis za promicanje kulture kvalitete i poslovne izvrsnosti,volume 10,issue 2 (issn: 1846-3355, eissn: 1848-9060)
  • Publisher copyright policies & self-archiving
  • Subject: tržišna orijentacija; inovacije proizvoda i usluga | market orientation; innovation of products and services

Market orientation contributes to a better understanding of the market and improves the performance of companies on the market. As complex marketing concept, market orientation achieves a signifi cant impact on the innovation processes in the company. However, the resul... View more
  • References (33)
    33 references, page 1 of 4

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