Brand quality and internationality: Branded global chain hotels

Other literature type English OPEN
Vrkljan, Sanela; Bartoluci, Mato; Čižmar, Sanja;
  • Publisher: Institute for Tourism
  • Journal: Turizam : međunarodni znanstveno-stručni časopis,volume 65,issue 4 (issn: 1332-7461, eissn: 1849-1545)
  • Publisher copyright policies & self-archiving
  • Subject: hotel; hotel chain brand; performance
    acm: ComputingMilieux_MISCELLANEOUS

It is increasingly testing for individual hotels, even the well-run and famous ones, to compete and grow in the wider world market without having the underpinning and benefits of the global representation. Perhaps, this is why even the more notable establishments, join ... View more
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