publication . Article . Other literature type . 2011

Povjerenje i komunikacija između rukovodstva i zaposlenika u slovenskim poduzećima: Neki dokazi iz sadašnje gospodarske krize

Rašković, Matevž; Makovec Brenčič, Maja; Moerec, Barbara;
Open Access
  • Published: 01 Jan 2011 Journal: Tržište, volume 23, issue 2, pages 165-187
This paper analyzes the importance of trust and management-to-employee communication among top Slovenian employers from the Golden Thread Survey. The paper analyzes the changes and impact of the deteriorating external economic situation on (a) company-employee relational trust, and on the (b) perceived importance of “trust and long-term relationships with the company in the eyes of the customer” by respondent managers. Furthermore, our analysis also looks at the impact of management-to-employee communication on both trust perspectives. The results show a stable level of company-employee relational trust in the face of the current economic crisis, despite a high ...
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: trust, management-to-employee communication, top Slovenian employers, economic crisis, relationship marketing, trust, management-to-employee communication, top Slovenian employers, economic crisis, relationship marketing, Marketing. Distribution of products, HF5410-5417.5, trust; management-to-employee communication; top Slovenian employers; economic crisis; relationship marketing, povjerenje; komunikacija između rukovodstva i zaposlenika; vodeći slovenski poslodavci; gospodarska kriza; marketing odnosa
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