IMPLEMENTATION OF PORTER'S GENERIC BUSINESS STRATEGIES AND ENCHASING COMPETITIVE ADVANTAGE IN THE AUTOMOBILE INDUSTRY

Other literature type Croatian OPEN
Vrdoljak Raguž, Ivona; Tolušić, Marijan;
(2012)
  • Publisher: University of Dubrovnik
  • Journal: Ekonomska misao i praksa,issue 1 (issn: 1330-1039, eissn: 1848-963X)
  • Publisher copyright policies & self-archiving
  • Subject: Porterove generičke poslovne strategije; konkurentska prednost; automobilska industrija | Keywords: Porter's generic business strategies; competitive advantage; automobile industry

Predmet istraživanja ovog rada postizanje je konkuretske prednosti u automobilskoj industriji implementacijom Porterovih generičkih poslovnih strategija. Postizanje konkurentske prednosti nužno je ukoliko poduzeće želi dugoročno opstati na tržištu. Za odabir konkurentsk... View more
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    16 references, page 1 of 2

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