Creative approach in designing family hotels in Croatia

Other literature type English OPEN
Rocco, Sanja; Šipić, Neven;
  • Publisher: University College of Economics, Entrepreneurship and Management
  • Journal: Učenje za poduzetništvo,volume 3,issue 1 (issn: 1848-1264, eissn: 1849-6601)
  • Publisher copyright policies & self-archiving
  • Subject: family-hotels; differentiation; marketing strategy; design, Croatia
    acm: ComputingMilieux_MISCELLANEOUS

Hotel industry is becoming a leading segment of tourism in Croatia, evident from the constant increase in accommodation capacities, number of overnights, and employees in the hotel industry. To succeed, hotel managers need to identify the needs of their clients and find... View more
  • References (11)
    11 references, page 1 of 2

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    • Rocco, S., Hodak M. : Teaching Design and Design Skills in Business Educational Institutions in the Republic of Croatia, IMC The 2nd International Scientifc Conference „MARKETING THEORY CHALLANGES IN TRANSITIONAL SOCIETIES“, University of Zagreb Faculty of Economics & Business, Zagreb, 2008., ISBN 13: 978-953-6025-26-8 , p. 269-277

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