SPECIAL QUALITIES OF PRODUCTS AS AN ESSENTIAL ELEMENT OF MARKETING MIXTURE IN ARCHITECTURE

Other literature type Croatian OPEN
Lacković, Zlatko;
(2001)

Architecture is economic activity, especially in countries in transition, which considerably participates in renewal and development. This activity has more specific characteristics in relation to the rest of economy. The main particularity refers to product as the elem... View more
  • References (14)
    14 references, page 1 of 2

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    Izvor: Weihrich, H. i Koontz, H.: “Menedžment”, (prijevod), Mate, Zagreb, 1994., str. 209.

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