UMJETNA INTELIGENCIJA U ODREĐIVANJU MARKETINŠKE STRATEGIJE KUPACA

Other literature type English OPEN
Markić, Brano; Bijakšić, Sanja; Šantić, Marko;
(2015)
  • Publisher: Croatian Communication Association
  • Journal: Informatologia,volume 48,issue 1-2 (issn: 1330-0067)
  • Subject: umjetna inteligencija; ekspertni sustavi; marketing strategija; baza znanja; Visual Prolog | artificial intelligence; expert systems; marketing strategy; knowledge base; Visual Prolog

Artificial intelligence is a computer-based analytical process that tends to create computational systems which we would incline to be called intelligent. Expert systems are the most important part of the artificial intelligence from economic perspective. Expert systems... View more
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