POLITICAL MARKETING AND POLITICAL SYSTEM

Other literature type Croatian OPEN
Šiber, Ivan;
(2000)

The author provides a definition of political marketing and hightlights its links with democratic polity, reviews the evolution of political marketing from the party to the marketing concept, looks into political marketing as a sort of construction of political reality ... View more
  • References (13)
    13 references, page 1 of 2

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    Muhić, F., Etičke kontroverze suvremenog novinarstva, u Slavujević Z. (ur.), Politički marketing, Beograd, Radnička štampa, 1990.

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    Popit, F., Borba, dnevne novine, 30.8.1989.

    Slavujević, Z., Politički marketing, Beograd, Radnička štampa, 1990.

    Spahić, B., Izazovi političkog marketinga, u Slavujević, Z. (ur.), Politički marketing, Beograd, Radnička štampa, 1990.

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