Other literature type English OPEN
Ninčević, Šime; Krajnović, Aleksandra; Bosna, Jurica;
  • Publisher: University of Dubrovnik
  • Journal: DIEM : Dubrovnik International Economic Meeting, volume 2, issue 1 (issn: 1849-3645, eissn: 1849-5206)
  • Publisher copyright policies & self-archiving
  • Subject: mobile marketing; mobile devices; advertising

Mobile marketing is a relatively new branch of marketing, referring to the two-way marketing communication between company and customers that takes place via mobile devices. The effectiveness of marketing campaigns has been greatly increased when mobile devices have bee... View more
  • References (19)
    19 references, page 1 of 2

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