publication . Other literature type . 2009

Contemporary Management Development Of Retail Trade

Segetlija, Zdenko;
Open Access Croatian
  • Published: 01 Jan 2009 Journal: Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, volume XXII, issue 1 (issn: 0353-359X, eissn: 1847-2206, Copyright policy)
  • Publisher: Economic Journal
Abstract
Development of retail trade concentration brought to further changes in its structure and accordingly to changes in economic subjects management in retail trade. In connection with it, the former paradigm of retail trade market also changes since industrial design assortment becomes more and more important due to being founded on the progamme of category management and other forms of vertical marketing. On the other side, beside having the knowledge of natural development of new forms of business units, new technologies and human potentials, the new circumstances reveal more and more ways of connection with the buyers in the retail trade. This is, of course, in ...
Subjects
free text keywords: trgovina na malo; menadžment; category management; marketing; Republika Hrvatska, retail trade; management; category management; marketing; Republic of Croatia

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