Advertising Ethics – Definition and Demarcation Problems in Regards to Related Disciplines

Other literature type Croatian OPEN
Žanetić, Ivan;
(2014)
  • Publisher: Croatian Philosophical Society
  • Journal: Filozofska istraživanja,volume 34,issue 1-2 (issn: 0351-4706, eissn: 1848-2309)
  • Publisher copyright policies & self-archiving
  • Subject: ethics; advertising; advertising ethics; definitions; demarcation | etika; oglašavanje; etika oglašavanja; definicije; razgraničenje

This paper tries to provide an introduction into advertising ethics, and examines the problems with its definition, as well as different concepts of the area. The observed differences in the perception of the discipline are grouped into three categories: (1) the issue o... View more
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