Analiziranje pozicioniranja glazbenih usluga putem kvalitativnog istraživanja

Other literature type English OPEN
Cuadrado, Manuel; Miquel, María José; Montoro, Juan D.;
(2015)
  • Publisher: University of Zagreb, Faculty of Economics and Business Zagreb
  • Journal: Market-Tržište, volume 27, issue 2 (issn: 0353-4790, eissn: 1849-1383)
  • Publisher copyright policies & self-archiving
  • Subject: usluge; glazba; kvalitativno istraživanje; projektivne tehnike; analiza sadržaja | services; music; qualitative research; projective techniques; content analysis

Information technologies have produced new ways of distributing and consuming music, mainly by youth, in relation to both goods and services. In the case of goods, there has been a dramatic shift from traditional ways of buying and listening to music to new digital plat... View more
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