Kontrolirani eksperiment stope otvaranja u marketinškim kampanjama putem e-pošte

Other literature type English OPEN
Biloš, Antun; Turkalj, Davorin; Kelić, Ivan;
(2016)
  • Publisher: University of Zagreb, Faculty of Economics and Business Zagreb
  • Journal: Market-Tržište,volume 28,issue 1 (issn: 0353-4790, eissn: 1849-1383)
  • Publisher copyright policies & self-archiving
  • Subject: controlled experiment; A/B split test; e-mail marketing campaigns; newsletter | kontrolirani eksperiment; A/B split test; marketinške kampanje putem e-pošte,; newsletter

Svrha – Glavna svrha ovoga rada jest testiranje metodologije kontroliranoga eksperimenta (A/B split) na marketinškim kampanjama putem e-pošte na B2C tržištu. Metodološki pristup – Marketinške tehnike putem e-pošte činile su značajnu cjelinu metodologije e-marketinga ... View more
  • References (49)
    49 references, page 1 of 5

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