Ponašanje potrošača i motivi odabira mliječnih napitaka na području Kvarnera: pilot-studija

Other literature type English OPEN
Krešić, Greta; Herceg, Zoran; Lelas, Vesna; Režek Jambrak, Anet;
(2010)
  • Publisher: Croatian Dairy Union
  • Journal: Mljekarstvo : časopis za unaprjeđenje proizvodnje i prerade mlijeka,volume 60,issue 1 (issn: 0026-704X, eissn: 1846-4025)
  • Publisher copyright policies & self-archiving
  • Subject: consumer; dairy beverage; food choice | potrošač; mliječni napici; odabir hrane

S obzirom da je odabir hrane individualna značajka pojedinca, za uspjeh proizvoda na tržištu nužno je da i proizvođači i prodavači poznaju ponašanja potrošača. Zahvaljujući pozitivnim učincima na zdravlje, mliječni napici predstavljaju inovativni i brzorastući tržišn... View more
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