publication . Other literature type . Article . 2016

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Abubakar, Abubakar Mohammed;
Open Access English
  • Published: 01 Jan 2016 Journal: Economic research - Ekonomska istraživanja, volume 29, issue 1 (issn: 1331-677X, eissn: 1848-9664, Copyright policy)
  • Publisher: Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
Virtual community membership has a strong influence on a tourist's behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic word-of-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Addit...
free text keywords: eWOM; destination trust; gender; travel intention; tourism, Gender, Travel Intention, Tourism, Destination Trust, eWOM
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publication . Other literature type . Article . 2016

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Abubakar, Abubakar Mohammed;