Factors affecting customer satisfaction of online travel agencies in India

Other literature type English OPEN
Dutta, Sabyasachi; Kumar Chauhan, Ram; Chauhan, Kavita;
  • Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija
  • Journal: Tourism and hospitality management,volume 23,issue 2 (issn: 1330-7533, eissn: 1847-3377)
  • Subject: customer satisfaction; customer loyalty; online travel agencies; E-commerce; Indian travel market

Purpose – The purpose of this paper is to identify the factors affecting customer satisfaction for online travel agencies in India. It will help guide existing online travel agencies and future entrants to have an in-depth understanding of customer satisfaction and cust... View more
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