DEVELOPMENT OF FRANCHISING IN CROATIA OBSTACLES AND POLICY RECOMMENDATIONS

Other literature type, Article English OPEN
Mirela Alpeza; Aleksandar Erceg; Sunčica Oberman Peterka;
(2015)
  • Publisher: Juraj Dobrila University of Pula
  • Journal: Review of Innovation and Competitiveness,volume 1,issue 1 (issn: 1849-8795, eissn: 1849-9015)
  • Subject: Technological innovations. Automation | franchising; business model; obstacles; policy recommendations | HD45-45.2

Franchising is very popular growth model but despite the wide application of franchising in the developed countries of the world, its impact on the Croatian economy is still marginal. The purpose of this research is to identify the obstacles and challenges to a wider ap... View more
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