DEVELOPMENT OF FRANCHISING IN CROATIA OBSTACLES AND POLICY RECOMMENDATIONS

Other literature type, Article English OPEN
Alpeza, Mirela ; Erceg, Aleksandar ; Oberman Peterka, Sunčica (2015)
  • Publisher: Juraj Dobrila University of Pula, Faculty of economics and tourism Dr. Mijo Mirković
  • Journal: Review of Innovation and Competitiveness : A Journal of Economic and Social Research, volume 1, issue 1 (issn: 1849-8795, eissn: 1849-9015)
  • Subject: Technological innovations. Automation | HD45-45.2 | franchising; business model; obstacles; policy recommendations

Franchising is very popular growth model but despite the wide application of franchising in the developed countries of the world, its impact on the Croatian economy is still marginal. The purpose of this research is to identify the obstacles and challenges to a wider application of franchising in Croatia and generate policy recommendations for removing the identified obstacles. Obstacles and recommendations are identified on the basis of a conducted longitudinal qualitative research, the first phase of which was conducted in 2006, and second in 2014. The overall results of this research were presented in a form of PEST analysis and compared with the results of the 2006 research aiming to detect changes (improvements/ deterioration) in individual areas of the research political, economic, legal and technologic factors of influence on the development of franchising in Croatia. Based on the detected changes, conclusions and policy recommendations were identified.The obstacles can be divided in two categories: franchising specific barriers and general business related obstacles for doing business in Croatia. Without removing most of these obstacles, it is unrealistic to expect high growth of franchising activities in Croatia in near future.
  • References (32)
    32 references, page 1 of 4

    Alon I., “Global Franchising and Development in Emerging and Transitioning Markets”, Journal of Macromarketing, 24 (2), (2004):156-167

    Alon I., “Service Franchising A Global Perspective”, (Springer: USA), (2006) Alon, I., Alpeza, M., Erceg, A., “Franchising in Croatia”, book chapter Alon, I., (ed.), Franchising globally: innovation, learning and imitation, Palgrave Macmillan: New York), (2010): 138-154

    Alpeza, M, Peric, J., Soltic, A., “The Role of Creativity and Innovation in Implementation of Franchising Business Model in Croatia”, paper presented at 32nd International Conference on Entrepreneurship and Innovation Podim Potentials of Creative Industries, April 45, Maribor, Slovenia, (2012)

    Bradach, J., “Using the plural form in the management of restaurant chains”, Administrative Science Quarterly, 42 (2), (1997): 276-303

    Caffey, A. A., 8 Reasons Not to Franchise Your Business, All Business, Available from http://www. allbusiness.com/franchises/franchisingyourbusiness/125825931.html, [Accessed: 11th January 2014], (2009)

    Carney, M., Gedajlovic, E, “Vertical Integration in Franchise Systems: Agency Theory and Resource Explanations”, Strategic Management Journal, 12, (1991): 607-629

    Castrogiovanni, G. J., Justis, R. T., “Franchising configurations and transitions”, Journal of Consumer Marketing, Vol. 15 (2), (1998): 170-190

    Combs, J. G., Castrogiovanni, G. J. , “Franchisor Strategy: A Proposed Model and Empirical Test of Franchise versus Company Ownership”, Journal of Small Business Management, 32 (2), (1994): 37-48

    Combs, J. G., Ketchen, D. J., Short, J. C., “Franchising Research: Major Milestones, New Directions, and Its Future within Entrepreneurship”, Entrepreneurship Theory and Practice, Special Issue: New Directions in Franchising Research, 35 (3), (2011): 413-425

    Combs, J. G., Michael, S. C., Castrogiovanni, G. J., “Franchising: A Review and Avenues to Greater Theoretical Diversity”, Journal of Management, 30 (6), (2004): 907-931

  • Metrics
    No metrics available
Share - Bookmark