DEGREE OF INFLUENCE OF APPLIED MARKETING CONCEPTON PROFITABILITY OF COMPANY

Other literature type Croatian OPEN
Nefat, Ariana ; Belullo, Alen (2000)
  • Publisher: Hrvatsko društvo ekonomista, Zagreb
  • Journal: Ekonomski pregled, volume 51, issue 11-12 (issn: 0424-7558, eissn: 1848-9494)

In their study the autors examined the degree of influence that applied marketing concept has on the profitability of a company expressed through ROA. The marketing concept is an universally acceptable philosophy for companies in Croatia which have been researched. The ... View more
  • References (24)
    24 references, page 1 of 3

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    12 Webster, F. E., Jr.: “Market-Driven Management: Using the New Marketing Concept to Create Customer”, Orineted Company, John Wiley & Sons, 1994., str. 9-10.

    17 Deshpande, P., Farley J. U. i F. E. Webster: “Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrat Analysis”, Journal of Marketing, January 1993., str. 27.

    18 Webster, F. E.. Jr.: “Market-Driven Management”, op.cit., str. 272.

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