DEGREE OF INFLUENCE OF APPLIED MARKETING CONCEPTON PROFITABILITY OF COMPANY
Other literature type
- Publisher: Hrvatsko društvo ekonomista, Zagreb
(issn: 0424-7558, eissn: 1848-9494)
In their study the autors examined the degree of influence that applied marketing concept has on the profitability of a company expressed through ROA. The marketing concept is an universally acceptable philosophy for companies in Croatia which have been researched. The ...