Corporate Citizenship: Case study of Coca-Cola Beverages Hrvatska

Other literature type English OPEN
Tafra-Vlahović, Majda;
(2010)
  • Publisher: University of Dubrovnik
  • Journal: MediAnali : međunarodni znanstveni časopis za pitanja medija, novinarstva, masovnog komuniciranja i odnosa s javnostima,volume 4,issue 7 (issn: 1846-436X, eissn: 1849-0719)
  • Publisher copyright policies & self-archiving
  • Subject: corporate social responsibility; public relations; community relations; cause related marketing

The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia during the past four years has had a positive impact on the reputation of this company and on the overall business. The r... View more
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