Corporate Citizenship: Case study of Coca-Cola Beverages Hrvatska

Other literature type English OPEN
Tafra-Vlahović, Majda;
  • Publisher: University of Dubrovnik
  • Journal: MediAnali : međunarodni znanstveni časopis za pitanja medija, novinarstva, masovnog komuniciranja i odnosa s javnostima,volume 4,issue 7 (issn: 1846-436X, eissn: 1849-0719)
  • Publisher copyright policies & self-archiving
  • Subject: corporate social responsibility; public relations; community relations; cause related marketing

The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia during the past four years has had a positive impact on the reputation of this company and on the overall business. The r... View more
  • References (20)
    20 references, page 1 of 2

    Andriof, J. and McIntosh, M. (2001), Perspectives on Corporate Citizenship, Greenleaf

    Beard, M. (1997), Running a Public Relations Department, Kogan Page

    Bernstein, D. (1984), Company Image and Reality, Cassel Bland, M. and Theaker, A. and Wragg, D. (1998), Effective Media Relations: How to Get Results, Kogan Page

    Boje, D. M. (2001), Narrative Methods for Organizational & Communication Research, Sage Publications

    Bruhn Jensen, K. (2002), A Handbook of Communication Research: Qualitative and Methodologies, Routledge Fairchild, M. (2001), The IPR Toolkit: Planning, Research and Evaluation for Public Relations Success, IPR

    Freeman, R.E. (1984), Strategic Management: A Stakeholder Approach, Pitman, Chicago

    Friedman, M. (1962), Capitalism and Freedom, University of Chicago Press

    Goodpaster, K. (1991) Business Ethics and Stakeholder Analisys, Business Ethics Quarterly

    Green, A. (2001), Creativity in Public Relations, Kogan Page Gribben, C. and Pinnington, K. and Wilson, A., Government as Partners: The Role of Central Government in Developing New Social Partnerships, The Copenhagen Centre

    Grunig, J. (1991), Initial Data Report and Practical Guide

  • Metrics
Share - Bookmark