ODREĐIVANJE METRIKE UČINKOVITOSTI MARKETINGA (Studija slučaja: Industrijske jedinice Istočnog Azerbajdžana)

Other literature type English OPEN
Faridyahyaie, Reza; Faryabi, Mohammad; Bodaghi Khajeh Noubar, Hossein;
(2012)
  • Publisher: University of Zagreb, Faculty of Economics and Business Zagreb
  • Journal: Poslovna izvrsnost : znanstveni časopis za promicanje kulture kvalitete i poslovne izvrsnosti,volume 6,issue 2 (issn: 1846-3355, eissn: 1848-9060)

The Paper attempts to identify marketing eff ectiveness metrics in industrial units. The metrics investigated in this study are completely applicable and comprehensive, and consequently they can evaluate marketing eff ectiveness in various industries. The metrics studie... View more
  • References (24)
    24 references, page 1 of 3

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