publication . Article . Other literature type . 2015

Students' Use of Social Media During the Travel Process

Nemec Rudež, Helena; Vodeb, Ksenija;
Open Access
  • Published: 31 Dec 2015 Journal: Tourism and Hospitality Management, volume 21, pages 179-190 (issn: 1330-7533, eissn: 1847-3377, Copyright policy)
  • Publisher: Journal of Tourism and Hospitality Management
Abstract
Purpose – The purpose of the study is to explore how students as an important travel segment are involved in social media during the travel process and explore the underlying dimensions of social media use by students during the travel process. Design/methodology/approach – The quantitative research focuses on the students’ use of social media in the three phrases of the travel process – before travel, during travel and after travel separately. Survey instrument was a structured questionnaire. Data were collected through online survey using Google Drive. Descriptive statistics and principal component analysis are performed in the study to comprehend the students...
Subjects
free text keywords: Sociology, Information system, Survey instrument, Social relation, Social media, Public relations, business.industry, business, Advertising, Originality, media_common.quotation_subject, media_common, Descriptive statistics, social media; travel process; students; principal component analysis
Related Organizations
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