Other literature type English OPEN
Bralić, Antonia; Jadrić, Mario; Ćukušić, Maja;
  • Publisher: University of Dubrovnik
  • Journal: Ekonomska misao i praksa,issue 1 (issn: 1330-1039, eissn: 1848-963X)
  • Publisher copyright policies & self-archiving
  • Subject: group buying; online shopping; trust; perceived security; transaction cost

Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The pu... View more
  • References (47)
    47 references, page 1 of 5

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