Subject: customers; restaurants; social media; experiences; statistical analysis; South Africa
The purpose of this study was to determine the influence of social media on customers' experiences in restaurants in South Africa. Using the Nelson Mandela Metropolitan Municipality as a case study area, structured survey questionnaires were distributed at selected form... View more
Akar, E. & Topcu, B. (2011). An examination of the factors infl uencing consumers' attitudes toward social media marketing. Journal of Internet Commerce, 10(1), 35-67.
Al-Deen, H. N. & Hendricks, J. A. (2011). Social Media: Usage and Impact. Maryland: Lexington Books.
Altinay, L. & Paraskevas, A. (2008). Planning Research in Hospitality and Tourism. Oxford: Elsevier Ltd.
Babbie, E. (2011). The Practice of Social Research (9th ed.). Belmont, CA: Wadsworth Thomson.
Barnes, N. G. (2010). The fortune 500 and social media: a longitudinal study of blogging, Twitter, and Facebook usage by America's largest companies. Society for New Communications Research.
Beese, E. (2011). The use and perceived ef ectiveness of e-marketing technologies in restaurants. Paper Presented at the 9th Undergraduate Research.
Bossu, C. (2011). Educating educators with social media. British Journal of Educational Technology, 42(5), 115-116.
Brandau, M. (2013). Study Reveals Instagram Best Practices for Restaurants. Nation's Restaurant News.
Breed, J. (2011). Changing the approach to customer satisfaction with social media. Retrieved August 26, 2015, from http://hasthagsocialmedia.com/blog/change-the-approach-to-customer-satisfaction-with social-media/.
Berger, J. & Schwartz, E. M. (2011). What drives immediate and ongoing word of Mouth? Journal of Marketing Research, XL(VIII), 869-880.