Influence of social media on customer experiences in restaurants: A South African study

Other literature type English OPEN
Mhlanga, Oswald; Tichaawa, Tembi Maloney;
(2017)
  • Publisher: Institute for Tourism
  • Journal: Turizam : međunarodni znanstveno-stručni časopis,volume 65,issue 1 (issn: 1332-7461, eissn: 1849-1545)
  • Publisher copyright policies & self-archiving
  • Subject: customers; restaurants; social media; experiences; statistical analysis; South Africa

The purpose of this study was to determine the influence of social media on customers' experiences in restaurants in South Africa. Using the Nelson Mandela Metropolitan Municipality as a case study area, structured survey questionnaires were distributed at selected form... View more
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