publication . Other literature type . 2016

Hotel chains of the global South: The internationalization of South African hotel brands

Rogerson, Jayne M.;
Open Access English
  • Published: 01 Jan 2016 Journal: Tourism: An International Interdisciplinary Journal, volume 64, issue 4 (issn: 1332-7461, eissn: 1849-1545, Copyright policy)
  • Publisher: Institute for Tourism
Abstract
The global hotel industry is at the heart of the tourism production system and dominated by chain affiliated hotels. Understanding the international spread of hotel chains is a critical issue in contemporary tourism scholarship. Although the internationalization of hotel chains based in the global North is extensively researched, limited work exists on hotel chains based in the global South. This paper addresses the internationalization and destination choice in Africa of South African based hotels as a contribution to this investigatory void. Research material is drawn from the triangulation of data from internet sources, corporate annual reports and the busine...
Subjects
free text keywords: hotel chains; business tourism; eclectic paradigm; South Africa; Africa
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