publication . Other literature type . 2009

Destination Competitiviness: A Framework for Future Research

Gruescu, Ramona; Nanu, Roxana; Pirvu, Gheorghe;
Open Access English
  • Published: 01 Jan 2009 Journal: Zagreb International Review of Economics & Business, volume 12, issue 1 (issn: 1331-5609, Copyright policy)
  • Publisher: University of Zagreb, Faculty of Economics and Business Zagreb
The paper envisages aspects concerning identification of the competitive advantage of a tourist destination from a double perspective: the critical contribution of the employees and the ICT impact on promoting and selling the destination. Research methodology includes ‘bottom to top’ analysis of the mentioned indicators. Thus, results include the eficientisation of tourist businesses and destinations due to both human element development and ICT technologies. Two essential basis of the competitive advantage are isolated: differentiation and cost advantage. ICT creates a series of new working types through new applications and its use in management and distributi...
free text keywords: tourist destination; competitiveness; training and education; information technology
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