MANAGERIAL ETHICS IN PUBLIC RELATIONS: CHANGES AND CHALLENGES

Other literature type Croatian OPEN
Milohnić, Ines; Šustar, Maja;
(2013)
  • Publisher: Croatian Communication Association
  • Journal: Media, culture and public relations,volume 4,issue 2 (issn: 1333-6371)
  • Publisher copyright policies & self-archiving
  • Subject: ethics; managers; hotels; public relations; ethical code | etičnost; hoteli; menadžeri za odnose s javnošću; etički kodeks

Many hotel companies have acknowledged the role and importance of ethics that are gaining more recognition especially in the profession of public relations. Ethical dilemmas they encountered are getting more and more frequent, and deviation of ethical norms is getting m... View more
  • References (28)
    28 references, page 1 of 3

    /1/ Pratt, C. B., Public Relations: The Empirical Research on Practitioner Ethics, Journal of Business Ethics, 1991., str.229.

    /2/ Stevens, B., How Ethical are U.S. Business Executives?A Study of Perceptions, Springer Science, 2012. str. 4.

    /3/ Lee, S. T., Cheng, I. H., Characteristics and Dimensions of Ethical Leadership in Public Relations, Journal of Public Relations Research, 23(1), 2011. str. 57.

    /4/ Pende, H., Moć neetičkog poslovanja: organizacijska kultura u Hrvatskoj, Hrvatska sveučilišna naklada, Zagreb 2008. str. 149.

    /5/ Lee, S. T., Cheng, I. H., Characteristics and Dimensions of Ethical Leadership in Public Relations, Journal of Public Relations Research, 23(1), 2011. str. 57.

    /6/ Badaracco, L. J., Business Ethics: Roles and responsibilities, Harvard Business school, USA, 1995., str.60.

    /7/ Krkač, K., op.cit., str. 225.

    /8/ http//www. communicationmonitor.eu/21.3.2013./ /9/ Kang, J. A., Ethical Conflict and Job Satisfaction among Public Relations Practitioners, The University of Alabama, 2008. str. 8.

    /10/ Bowen, S. A., Expansion of ethics as the tenth generic principle of public relations excelence: A Kantian theory and model for managing ethical issues, Journal of Public Relations Research, 16(1), 2004. str. 65.

    /11/ Tomić, Z., op.cit., str.324.

  • Related Organizations (1)
  • Metrics
Share - Bookmark