publication . Other literature type . 2014

Destination India: Investigating the impact of Goa's attributes on families' leisure travel experience

Ekiz, Erdogan H.; Khoo-Lattimore, Catheryn;
Open Access English
  • Published: 01 Jan 2014 Journal: Tourism: An International Interdisciplinary Journal, volume 62, issue 2 (issn: 1332-7461, eissn: 1849-1545, Copyright policy)
  • Publisher: Institute for Tourism
The recent discourse of tourism development among officials within the Government of India has included the state of Goa, mainly because it has consistently witnessed positive economic impacts from tourism. However, in view of competition from other destinations, Goan tourism planners will need to identify important attributes of Goa that will positively affect tourists' destination loyalty. This study examines the correlation between five attributes of Goa and tourists' loyalty to Goa. Families traveling to Goa are targeted in this research because they represent a significant portion (39.5%) of the overall tourist arrivals in 2012. A sample of 258 families was...
free text keywords: destination attributes; destination loyalty; Goa; India
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