The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

Other literature type English OPEN
Hasenauer, Rainer; Fi8lo, Peter; Störi, Herbert;
  • Publisher: Accent d.o.o.
  • Journal: International journal of multidisciplinarity in business and science, volume 1, issue 1 ( eissn: 1849-0581)
  • Publisher copyright policies & self-archiving
  • Subject: high-tech innovation marketing; multidisciplinary communication and education; marketing test bed; student teams; multidisciplinary education; pictures as communication device; CEE universities; topic group

Economically successful high-tech innovation is one of the driving forces for global welfare. Like innovation half-life, break-even time to market or technology acceptance, effective multidisciplinary communication between engineering and marketing is a critical success... View more
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