Impulsive consumer behavior

Other literature type English OPEN
Kovač Žnideršić, Ružica; Grubor, Aleksandar; Marić, Dražen;
(2014)
  • Publisher: Accent d.o.o.
  • Journal: International journal of multidisciplinarity in business and scienc,volume 2,issue 2 (issn: 1849-0581)
  • Publisher copyright policies & self-archiving
  • Subject: consumer; consumers’ impulsive buying behaviour; situational factors; personality

Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particula... View more
  • References (18)
    18 references, page 1 of 2

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