SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA
- Publisher: Hrvatsko društvo ekonomista, Zagreb
(issn: 0424-7558, vol:
The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.