PREDANOST U ODNOSU, RELACIJSKA PRAVEDNOST TE IMIDŽ PODUZEĆA KAO ELEMENTI RAZVOJA ODANOSTI POTROŠAČA

Other literature type English OPEN
DLAČIĆ, JASMINA; ŽABKAR, VESNA;
(2012)
  • Publisher: Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
  • Journal: Economic research - Ekonomska istraživanja,volume 25,issue 2 (issn: 1331-677X, eissn: 1848-9664)
  • Publisher copyright policies & self-archiving
  • Subject: odanost potrošača; predanost u odnosu; relacijska pravednost; imidž poduzeća; telekomunikacije | customer loyalty; relationship commitment; relational equity; company image; telecommunications
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

U radu se analizira povezanost odanosti potrošača s preduvjetima odanosti kao što su: predanost u odnosu, relacijska pravednost i imidž poduzeća. Spomenuti elementi rijetko se analiziraju, iako su važni kod stvaranja odanosti potrošača. Na temelju prethodnih istra... View more
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