Other literature type English OPEN
  • Publisher: Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
  • Journal: Economic research - Ekonomska istraživanja,volume 25,issue 2 (issn: 1331-677X, eissn: 1848-9664)
  • Publisher copyright policies & self-archiving
  • Subject: odanost potrošača; predanost u odnosu; relacijska pravednost; imidž poduzeća; telekomunikacije | customer loyalty; relationship commitment; relational equity; company image; telecommunications
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

U radu se analizira povezanost odanosti potrošača s preduvjetima odanosti kao što su: predanost u odnosu, relacijska pravednost i imidž poduzeća. Spomenuti elementi rijetko se analiziraju, iako su važni kod stvaranja odanosti potrošača. Na temelju prethodnih istra... View more
  • References (32)
    32 references, page 1 of 4

    Andreassen, Tor Wallin and Bodil Lindestad. 1998. eTh eefct of corporate image in the formation of customer loyalty. Journal of Service Research 1(1): 82-92.

    Ashley, Christy, Stephanie M. Noble, Naveen Donthu and Katherine N. Lemon. 2011. Why customers won't relate: Obstacles to relationship marketing engagement. Journal of Business Research 64(7): 749-756. R Aurier, Philippe and Gilles N'Goala. 2010. eTh diefring and mediating roles of trust and lea relationship commitment in service relationship maintenance and development. Journal of io t

    n the Academy of Marketing Science 38(3): 303-325. sh Aydin, Serkan and Gökhan Özer. 2005. National customer satisfaction indices: an icp implementation in the Turkish mobile telephone market. Marketing Intelligence & Planning om 23(5): 486-504. im Bloemer, Josée, Ko de Ruyter and Pascal Peeters. 1998. Investigating drivers of bank tem loyalty: the complex relationship between image, services quality and satisfaction. International t n

    Field, Andy. 2009. Discovering statistics using SPSS, 3rd edition. London: Sage publications.

    Fornell, Claes. 1992. A National Customer Satisfaction Barometer: eTh Swedish Experience. Journal of Marketing 56(1): 6-21.

    Fullerton, Gordon. 2003. When Does Commitment Lead to Loyalty?. Journal of Service Research 5(4): 333-345.

    Garbarino, Ellen and Mark S. Johnson. 1999. eTh Diefrent Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing 63(2): 70-87.

    Goodwin, Ross and Brad Ball. 1999. Closing the Loop on Loyalty. Marketing Management 8(1): 24-34.

    Hair, Joseph F. Jr., William C. Black, Barry J. Babin, Rolph E. Anderson and Ronald L. Tatham. 2006. Multivariate Data Analysis, 6th edition. Upper Saddle River, N.J.: Pearson Prentice Hall

    Han, Xiaoyun, Robert Kwortnik Jr. and Chunxiao Wang. 2008. Service Loyalty: An Integrative Model and Examination across Service Contexts. Journal of Service Research 11(1): 22-42.

  • Related Organizations (5)
  • Metrics
Share - Bookmark