Wine tourism among Generations X and Y

Other literature type English OPEN
Getz, Donald; Carlsen, Jack;
  • Publisher: Institute for Tourism
  • Journal: Turizam : međunarodni znanstveno-stručni časopis, volume 56, issue 3 (issn: 1332-7461, eissn: 1849-1545)
  • Publisher copyright policies & self-archiving
  • Subject: wine tourism; Generations X and Y; ego-involvement

This paper examines the wine tourism experience from the perspective of young adults, specifically Generation X and Y consumers. Both the wine industry and wine tourism destinations have a particular interest in learning more about these age cohorts, as wine consumption... View more
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