publication . Other literature type . 2007

Promoting tourism destinations: A strategic marketing approach

Soteriades, Marios D.; Avgeli, Vasiliki A.;
Open Access English
  • Published: 01 Jan 2007 Journal: Tourism: An International Interdisciplinary Journal, volume 55, issue 3 (issn: 1332-7461, eissn: 1849-1545, Copyright policy)
  • Publisher: Institute for Tourism
Abstract
This paper provides an outline of principal marketing strategy issues and their application in promoting tourism destinations. It provides an overview of a report prepared for the Tourism Promotion Committee (T.P.C.) of Heraklion District, Crete. In the context of the tourist industry, the ‘product’ is an experience achieved through the combination of a diverse range of products and services. Nowadays tourism destinations face new and increasing marketing challenges arising from changing tourist behaviour and environmental conditions. Strategies are needed to suit the changing and more demanding competitive environment. In the first section of this paper, the co...
Subjects
free text keywords: tourism destination; strategic marketing approach; destination marketing organization; electronic marketing; Greece
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