Promoting tourism destinations: A strategic marketing approach

Other literature type English OPEN
Soteriades, Marios D.; Avgeli, Vasiliki A.;
(2007)
  • Publisher: Institute for Tourism
  • Journal: Turizam : međunarodni znanstveno-stručni časopis,volume 55,issue 3 (issn: 1332-7461, eissn: 1849-1545)
  • Subject: tourism destination; strategic marketing approach; destination marketing organization; electronic marketing; Greece

This paper provides an outline of principal marketing strategy issues and their application in promoting tourism destinations. It provides an overview of a report prepared for the Tourism Promotion Committee (T.P.C.) of Heraklion District, Crete. In the context of the t... View more
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