Digital Marketing in the Business Environment

Other literature type English OPEN
Ištvanić, Marin; Crnjac Milić, Dominika; Krpić, Zdravko;
  • Publisher: Faculty of Electrical Engineering, J.J. Strossmayer University of Osijek
  • Journal: International journal of electrical and computer engineering systems,volume 8,issue 2 (issn: 1847-6996, eissn: 1847-7003)
  • Publisher copyright policies & self-archiving
  • Subject: display advertising, e-mail marketing, search engine marketing, search engine optimization, social network

Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized... View more
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