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The influences of destination quality on tourists' destination loyalty: An investigation of an island destination

Authors: Sangpikul, Aswin;

The influences of destination quality on tourists' destination loyalty: An investigation of an island destination

Abstract

Destination quality is an important element of tourist perception towards the destination, and it may affect tourists' decision to revisit the destination. In an island destination, the quality of beach attraction (scenery and cleanliness) has been argued to contribute to tourists' satisfaction and their likelihood to revisit the destination. However, little effort has been made to find out if there are other additional dimensions of destination quality (besides beach attraction) contributing to tourist satisfaction and destination loyalty in the island destinations. This study, therefore, aims to examine the influences of destination quality dimensions on tourist satisfaction and destination loyalty in the context of island destinations. Data were collected from 438 international tourist visiting Phuket through a convenience sampling method, using self-administered questionnaires. The Structural Equation Modeling (SEM) approach by AMOS was used to test the effects. The results indicated that destination loyalty dimensions related to beach attraction, people, and safety are the antecedents of tourist loyalty but these relationships are mediated by tourist satisfaction. This research shows that, in the case of island destinations, beach attraction is not the only factor contributing to tourist loyalty but people and safety are also the essential components to retain loyal tourists. Important implications are discussed for promoting island tourism's loyalty.

Related Organizations
Keywords

destination quality, tourist satisfaction, islands, destination loyalty, Phuket, Thailand

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze