publication . Conference object . 2013

La estrategia de medios sociales, el Inbound Marketing y la estrategia de contenidos: Marketing de Atracción 2.0

Castelló-Martínez, Araceli;
Open Access Spanish; Castilian
  • Published: 19 Apr 2013
  • Publisher: Universidad Internacional de La Rioja
  • Country: Spain
Abstract
The paper delves into the parts that make up the social media strategy for a company, a product/service or a brand, as well as new concepts that have emerged in the field of marketing and digital communication in recent years to explain new trends, new approaches and, in short, the application of 2.0 philosophy in the business communication field, such as Social CRM, Social Commerce, Inbound Marketing, Online Reputation Management (ORM), Impact On Relationship (IOR) or Key Performance Indicators (KPIs), concepts that seek to professionalize and describe some aspects and particular processes in the management of social media communication. Secondly, the paper stu...
Subjects
free text keywords: Marketing, Comunicación, Publicidad, Medios sociales, Community manager, Inbound marketing, Communication, Advertising, Social media, Comunicación Audiovisual y Publicidad
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publication . Conference object . 2013

La estrategia de medios sociales, el Inbound Marketing y la estrategia de contenidos: Marketing de Atracción 2.0

Castelló-Martínez, Araceli;