publication . Article . 2014

destination attributes and chinese outbound tourism to europe 目的地特性和中国对欧洲的对外旅游

Andreu, Rosario; Claver-Cortés, Enrique; Quer, Diego;
Open Access
  • Published: 02 Jan 2014 Journal: Journal of China Tourism Research, volume 10, pages 275-291 (issn: 1938-8160, eissn: 1938-8179, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: Spain
Abstract
China is one of the fastest growing outbound tourism markets. Europe is an attractive destination for Chinese tourists. However, Europe still accounts for a small percentage of Chinese outbound tourism. If European countries want to benefit from this market, they should pay attention to Chinese tourists’ preferences. This article contributes to the understanding of Chinese outbound tourism by analyzing those destination attributes that can influence the number of Chinese tourists received. From a sample of 47 European countries, our findings suggest that a greater cultural distance from China, a large number of World Heritage Sites, a large ethnic Chinese popula...
Subjects
free text keywords: Europe, Destination, Heritage wealth, Flight connections, Organización de Empresas, Tourism, Leisure and Hospitality Management, Linguistics and Language, Cultural Studies, Language and Linguistics, China, Advertising, Marketing, Cultural environment, Population, education.field_of_study, education, Destinations, Cultural distance, World heritage, Ethnic group, Tourism, Economics
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publication . Article . 2014

destination attributes and chinese outbound tourism to europe 目的地特性和中国对欧洲的对外旅游

Andreu, Rosario; Claver-Cortés, Enrique; Quer, Diego;