Foreign market entry mode choice of hotel companies: Determining factors

Article English EMBARGO
Andreu, Rosario; Claver-Cortés, Enrique; Quer, Diego;
  • Publisher: Elsevier
  • Embargo end date: 2020-01-14
  • Related identifiers: doi: 10.1016/j.ijhm.2016.12.008
  • Subject: Internationalisation | Chinese hotel chains | Entry mode | Environmental factors | Firm-specific factors | Organización de Empresas

Decisions regarding firm internationalisation, especially when it comes to choosing which market entry mode to use, have been one of the most frequently discussed topics in academic literature in the last few decades. Many studies have been conducted from different pers... View more
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