publication . Article . 2014
Strategic management of the Brand in 2.0. business events.
Campillo-Alhama, Concepción; Ramos-Soler, Irene; Castello-Martinez, Araceli;
Open Access
- Published: 01 Jul 2014 Journal: aDResearch ESIC International Journal of Communication Research, volume 10 (issn: 1889-7304,
Copyright policy)
- Publisher: ESIC Business and Marketing School
- Country: Spain
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publication . Article . 2014
Strategic management of the Brand in 2.0. business events.
Campillo-Alhama, Concepción; Ramos-Soler, Irene; Castello-Martinez, Araceli;