Research trends on music and advertising

Article English OPEN
Ruth, Nicolas; Spangardt, Benedikt;
  • Publisher: Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES)
  • Identifiers: doi: 10.14198/MEDCOM2017.8.2.1
  • Subject: Commercials | Brands | Sponsoring | Product placements | Music industry | Anuncios | Marcas | Patrocinadores | Establecimiento de productos | Industria musical | Comunicación Audiovisual y Publicidad

Research on music and advertising is diverse and unstructured. Looking at the most important factors that define related research, this article aims to introduce a typology of four research fields that reflect the interplay of the complex relationship between music and ... View more
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