publication . Thesis . 2015

Exploring a business to business recurring revenue framework for the delivery of software as a service through a cloud computing channel

Dempsey, David;
Open Access English
  • Published: 01 Jun 2015
  • Country: Ireland
Cloud Computing (CC) is creating a new paradigm for the distribution of computer software applications. Within this context CC enabled Software as a Service (SaaS) fundamentally changes the revenue expectations and business model for the application software industry. This study considers the revenue expectation of the CC industry and its dependency on renewal subscriptions, while the study focuses on SaaS in the Business-to-Business (B2B) domain, delivered through the CC channel. In this new world securing the SaaS subscription renewal is critical to the survival and prosperity of the Cloud SaaS business. Of note is that any significant attrition, i.e. cancella...
ACM Computing Classification System: InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS
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