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Концепция медиаразнообразия: перспектива применения для оценки качества редакционного контента

Authors: Sinyakova, E. A.;

Концепция медиаразнообразия: перспектива применения для оценки качества редакционного контента

Abstract

Данная работа призвана дополнить существующие в исследовательской практике подходы к оценке качества медиатекста. Рассматривается возможность использования концепции медиаразнообразия для создания дополнительных метрик оценки качества редакционного контента. Приводятся результаты анализа редакционной политики агентства ТАСС в отношении региональной информации, в рамках которого медиаразнообразие оценивается по трем ключевым параметрам: тематическое и географическое разнообразие, а также разнообразие источников информации. Исследование показывает, что несмотря на заявленный принцип полноты информации, фактическое наполнение новостной повестки может быть ограничено редакционными факторами. Методика, апробированная на данном кейсе, может быть уточнена и адаптирована для оценки медиаразнообразия в других исследованиях, включая анализ печатных и цифровых, новостных агрегаторов и социальных сетей.

This work is intended to complement the existing approaches to assessing the quality of media texts in research practice. The possibility of using the media diversity concept to create additional metrics for assessing the quality of editorial content is considered. The article presents the results of the analysis of the editorial policy of the TASS agency regarding regional information, within the framework of which media diversity is assessed by three key parameters: thematic and geographical diversity, as well as diversity of information sources. The study shows that despite the declared principle of completeness of information, the actual content of the news agenda can be limited by editorial factors. The methodology tested on this case can be refined and adapted to assess media diversity in other studies, including the analysis of print and digital, news aggregators and social networks.

Keywords

MEDIA, МЕДИАОБРАЗОВАНИЕ, MASS MEDIA, КОНТЕНТ, CONTENT, СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ, МЕДИА, MEDIA EDUCATION

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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