The CI:Marketing interface

Article English OPEN
Wright, Sheila (2005)
  • Publisher: Society of Competitive Intelligence Professionals
  • Subject: competitive intelligence | marketing interface | decision making | competition | profiling | memetics

The potential for CI to inform and influence marketing decisions is increasing and this combination can deliver an enviable competitive advantage. Simply knowing more about competitors is not enough. It is what the firm does with that information and how it weaves it in... View more
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