Exploring Consumer Associations between Corporate Reputation, Corporate Sustainability and Product Attributes within Utilitarian Market Contexts

Article English OPEN
Garry, Tony; Harwood, Tracy;
(2016)

Much of the extant literature proposes that contemporary motivated consumers assess, evaluate and differentiate firms based not only on their corporate reputation (CR), but also on their corporate sustainability (CS) strategy. However, research that examines the interre... View more
Share - Bookmark