publication . Article . 2016

Exploring Consumer Associations Between Corporate Reputation, Corporate Sustainability, and Product Attributes Within Utilitarian Market Contexts

Tony Garry; Tracy Harwood;
Open Access English
  • Published: 06 Sep 2016
  • Publisher: Taylor and Francis
  • Country: United Kingdom
Abstract
Much of the extant literature proposes that contemporary motivated consumers assess, evaluate and differentiate firms based not only on their corporate reputation (CR), but also on their corporate sustainability (CS) strategy. However, research that examines the interrelationship and cognitive associations between CR, CS strategy and a firm’s product attributes among consumer stakeholders remains scant. To address this gap, we take a holistic perspective that draws on pertinent literature to develop a conceptual framework and subsequently explore consumer stakeholder cognitive associations between CR, CS and product attributes within a utilitarian context. Adopt...
Subjects
free text keywords: Reputation, Sustainability, Branding, Strategy and Management, Business and International Management, Public relations, business.industry, business, Marketing, Stakeholder, Economics, Conceptual framework, Corporate sustainability, media_common.quotation_subject, media_common, Corporate reputation, Product design, Cognition, Management
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publication . Article . 2016

Exploring Consumer Associations Between Corporate Reputation, Corporate Sustainability, and Product Attributes Within Utilitarian Market Contexts

Tony Garry; Tracy Harwood;