CONSUMER ENGAGEMENT AND VALUE ENHANCEMENT THROUGH PRODUCT INDIVIDUALISATION

Doctoral thesis English OPEN
Armellini, Juan Pablo;
(2017)
  • Publisher: Product Development and Design
  • Subject: Automated customisation | Passive consumer | Product customisation | Consumer behaviour | Active consumer | Product personalisation | Value enhancement | Product Design | Product uniqueness | Product individualisation | Consumer engagement | Consumer type | Emotional attachment
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

Product customisation has always been a regular practice as a form of self or group identification. Previous studies have demonstrated that when investing time and effort to customise a product, an emotional attachment to that product develops. Since the 1980s, new tech... View more
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